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Cheapskate - > Cheapskate -> Cheaper — but smaller — Coke and Pepsi
Cheaper — but smaller — Coke and Pepsi

Trying to convince us we're getting a break, Coke and Pepsi plan to roll out cheaper bottled sodas this summer, according to a USA Today story out today.

They're looking at charging 99 cents for 12- and 16-ounce bottles, rather than selling as many 20-ounce bottles.

So you get less but you pay less.

Brian Wynne, vice president of  business development for Coca-Cola Enterprises, told USA Today that the idea is to offer Coke products "at a great price in a difficult time."

Will people buy it?

— Christine Peterson

Posted in the Business & Finance interest group.
Topics: soft drinks, Pepsi, Coke, cheapskate, shopping
posted by Cheapskate on Tuesday, May 6, 2008 at 11:28 AM
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4 comments from 3 users

1

posted by NancyII on May 7, 2008 at 10:24 AM

Undoubtedly....lol.

posted by randomfactor on May 7, 2008 at 10:23 AM

The smaller sizes are undoubtedly healthier. 

posted by NancyII on May 7, 2008 at 10:22 AM

The best thing that ever happened to us was when they put in unit pricing on shelf tags and I look for that.  It's not on every item at every store, but it should be.  A small pocket calculator will do the same thing so find out what you're paying per unti folks.  Then you'll know what you're really paying for.

posted by catpaw on May 6, 2008 at 12:56 PM

That seems to be the big lie these days. Jack up the price and try and tell you that you're getting a good deal on an improved product. Coke and Pepsi are not the only soft drinks in town. I'll shop carefully. I hope everybody else does as well. These price-gougers don't need encouragement.

1

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