A few weeks back, managing general partner and minority owner Dave Higdon admitted the Jam made a number of mistakes in the first two years in Bakersfield. A wrong hire at head coach, the belief that fans would fill Rabobank Arena only for the basketball and the wrong approach to marketing the team to the community.

Don't construe Hidgon's statement as a "mia culpa," but it was the first time an owner came clean on the fledgling D-League team. Higdon would prefer this be treated as the Jam's inaugural season. A do-over, if you will.

Higdon, along with majority owner Stan Ellis, are in the midst of an extensive public relations make-over. Offering affordable  season and mini-plan tickets, and the introduction of Swish's Kids Club, which allows kids to get in free for 23 games if a parent buys a ticket for the season opener.

Given the lack of fan support in the team's first two seasons, the Jam organization has its work cut out in its third season. But the change could mean the difference in whether the Jam thrive or become just another minor league team failure in Bakesfield.