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Printcasting - > Printcasting -> Local Media for Social Change Conference
Local Media for Social Change Conference

Hi Everyone,

As we do more outreach, sometimes I get the chance to travel to some really cool events and meet cool people I might never have had the chance to meet otherwise.  Last Saturday was on of those days when I went to the "Local Media for Social Change".

The take away messages from the conference were that the local media all relies on local newspapers and that there is no way that a local paper can be all things to all people.  While this conference was targeted towards people on the political left, there were lessons for everyone no matter where you stand politically or socially or on any other metric we use to to divvy ourselves up into us and them.

Joe Biden recently made a joke that newspapers were still relevant because "[Y]ou can't housebreak a puppy on the Internet."  Compare that to Dominique DiPrima who hosts a radio talk show on KJLH in Los Angeles who said at the conference:

I work in radio, I've worked in production and in TV.  When we needed to know what was going on, what was the first thing we did?  We checked the paper.

As strong as the love was for our local papers, lots of communities feel underserved by them.  They feel like ADA issues or on indigenous people's issues or bike riding aren't covered the way they could be.  This is the gap that Printcasting bridges. 

If you or you and 3 friends really enjoy fly fishing or are interested in green construction for farms or local food sourcing or issues facing heath care workers or teaching,  you can put together a magazine and email or *gasp* print it and send it to friends, families, or a whole subscriber base.

People who came to this conference were a special breed.  They were content creators or looking for ways to get a bigger megaphone for the work they were doing.  They saw Printcasting and they got it.  They were quickly working through how Printcasting could work, how it could link micro-communities or be used for large organizations with local and regional chapters.

If you haven't tried Printcasting yet or know of an event where we should be, drop a comment below or email me at tom@printcasting.com. 

If you've tried it and are having any issues, let me know and I'll walk through it with you.

Posted in these Groups: Neighborhoods/Regions, News, Technology
Topics: printcasting, media, blogging
posted by Printcasting on Tuesday, March 24, 2009 at 10:33 AM
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19 comments from 6 users

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posted by Printcasting on Mar 24, 2009 at 10:38 AM

Let me know if you've got any questions and you can see some event pictures here: http://www.flickr.com/searc...


posted by montfred on Mar 24, 2009 at 10:50 AM

My question is strictly concerning the financial obligations to a 'publisher' once Printcasting is monetized; any ballpark figures available.  I operate an on line eduction virtual campus, I envision many uses for your product in our classrooms and advertisements.

 

 

posted by Printcasting on Mar 24, 2009 at 11:08 AM

Montfred, the model is advertiser supported.  The publishers pay in to place ads and then contributors each get a cut of the ad money and the publisher gets a big cut.  We're also working on an option for people to pay a set fee so they can have an ad-free printcast but we haven't set the rate yet.

 

posted by Printcasting on Mar 24, 2009 at 11:10 AM

Montfred, to directly address the question: the only "financial obligation" for a publisher is to cash their checks.  :)

 

posted by catpaw on Mar 24, 2009 at 12:17 PM

To borrow from Chris Matthews, what's black and white and dead all over? (Referring to the spate of established newspapers going belly-up.) According to one national poll, 4 out of 5 Americans seldom pick up a newspaper. I can find out what's going on by watching CNN or HNN or even Fox News, anytime, 24/7. 20/20; Dateline; 60 Minutes run editorials and investigations (usually) with journalistic integrity. If I can't watch them at broadcast time, I can record it for later. I understand local t.v. news is having problems with ad revenue and declining viewership despite their touting "tomorrow's news today."  (Local radio has never had a news station, unless Jaz and Inga's ranting is "news.")

And of course, there's the net. I can find out what's going on locally from a number of sites. The reality, I think, is that newspapers are becoming obsolete, just like the horse and buggy. If papers are going to survive, they will have to become something different than they are now. I wish them luck.

posted by sagefever on Mar 24, 2009 at 12:24 PM

Well I think Printcasting is on to something~ small local groups of folks interested in the same thing and larger groups connecting.

What you get on TV~ except of course PBS~are two minute talking points. That's what the paper should concentrate on,in depth local news.IMHO

 

posted by catpaw on Mar 24, 2009 at 12:48 PM

Amen to that. PBS is the standard of broadcast news.

posted by montfred on Mar 24, 2009 at 01:05 PM

Thanks Tom, I'll give it another go as soon as I get a couple hours to set aside for nothing but Printcaster.  I want to do 'an issue,' with nothing but my educational programs, should I use a single blogger blog for the feed, or is it better to have a feed for each section of the newsletter?

 

 

 

 

posted by bakoblue on Mar 24, 2009 at 02:10 PM

It's a perfect tool for nonprofit organizations who want to send newsletters to their members, or any other sort of small group. If you haveing a store where you offer classes (think cakce decorating or cooking or knitting), this is a really fast and easy way to put together a schedule of class options along with what to bring, fees, sign-up information, etc. I can see this doing nothing but growing over time.


posted by Printcasting on Mar 24, 2009 at 03:09 PM

Sure thing, Montfred.  Probably best to use a single feed, but it all depends on what you'd like to do.  If you want, I'm also available to meet sometime and walk you through any questions.

posted by montfred on Mar 24, 2009 at 05:03 PM

Thanks Tom, I couldn't get my rss feed's url accepted, maybe it was just a bug, and has been fixed, if not I'll post a comment.

 

posted by Printcasting on Mar 25, 2009 at 08:22 PM

Montfred, you may have the feed set to short.  Printcasting requires full feeds to work.  You can email me tom@printcasting.com or post your blog's name here and we can walk though it.


posted by montfred on Mar 25, 2009 at 08:53 PM

Thanks Tom, I'm sure I can get it to perform, I'm a quick study with cloud ware products, i was just hesitant to invest the time necessary for for the learning curve,  only for it to be too expensive after it comes out of beta (monetized)  to be an asset, to my business.   I'll do it in the morning, the RSS feed is just a blooger.com blog I have set up.  If I have any problems, I'll drop you an e-mail, rather then just getting frustrated.

 

posted by Printcasting on Mar 25, 2009 at 11:35 PM

Montfred, so you know the product will always be ad supported and free to publishers.  The model is actually that we'll pay the contributors and publishers from the advertisers money.

Drop me a line anyway and let me know how it worked for you.

posted by montfred on Mar 26, 2009 at 08:47 AM

Tom I get through to the Feeds page, and don't see an option to enter my own feed.

The feeds I know of for the blog are:

http://feeds2.feedburner.co...
Online Ed. - Atom: http://mvc-canus.blogspot.c...
Online Ed. - RSS: http://mvc-canus.blogspot.c...

posted by Printcasting on Mar 26, 2009 at 08:58 AM

Montfred:  You went through the process of registering your feed using the "Become a contributor" button on the front page?  If so, you can search all the feeds using the name of your feed.


posted by ApolloDawn on Mar 26, 2009 at 09:03 AM

That sounds like the maze that I went through.  :)

It can be done, Montfred.  Just follow his instructions.

posted by Printcasting on Mar 26, 2009 at 09:19 AM

Thanks Apollo.  I'm a spirit guide through the world of printcasting.  Follow me to find your inner publisher.  :)

Actually, this is one of the biggies we're working on.  We want to have a single page where people click "I wanna publish my own stuff" and it takes them end to end through the flow.

posted by montfred on Mar 26, 2009 at 03:35 PM

OK got it done, only problem is the application didn't pull in the image files from my blog, that's a problem.   Can I edit the pdf I d/l of the Printcast, edit it and upload it?

I followed the link to Page-flip.com, now that is an interesting product, d/l'ed the 90 day trial product,

Thanks for the help, Tom.

Monte

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