Bakersfield Business Connection
This blog from The Bakersfield Californian's New Products group will focus on small businesses in Bakersfield and will offer information, resources and conversation about what it takes to start and operate a successful small business. We hope you'll join the conversation!
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Is Your Company Missing the Simplest Ways to Promote Your Website?
I stumbled across this post by BL Ochman on her "What's Next" blog and thought it would be appropriate to repost considering the topic of our last seminar:
Ten years into the Internet economy, many companies still subscribe to the build-it-and-they-will-come philosophy of web marketing. Putting up a site without having a plan to drive traffic to it is equivalent of opening a store on a back road and not even putting up a sign.
When I bought this Citron shirt, it came with a tag thanking me for buying it, including a picture of the company's president, and inviting me to the website. I took him up on the invitation, and found a nice greeting and an outlet store I wouldn't have known about otherwise - the free prize inside for visiting.
Before you even think about online marketing, is your company including your website and blog URL:
Sounds elementary, but a lot of companies still don't do even these simple marketing basics.
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