Signs or plaques pointing out the sights might work.

Last time I saw a Trek film in a movie theater was a matinee. The theater was filled with mostly men by themselves. Then it dawned on me: All those guys were playing hookey from work to watch the movie!

With all due respect, we are called "Trekkers", not "Trekkies"...I know, I'm pathetic, but what can I say.

The definition of a "Trekkie" is someone who insists on being called a "Trekker."

(And that definition includes me, of course...)

Moto, 

Not that it's THE sole authority, but here's what Wikipedia says on its Star Trek page: "Some fans have coined the term Trekkies to describe themselves. Others, however, prefer the term Trekkers. Fans of Deep Space Nine are better known as Niners. An entire subculture has grown up around the show, which was documented in the film Trekkies."

Diving deeper, in the Wikipedia subcategory for Trekkies, Gene Roddenberry allegedly said the correct term is Trekkies. But here's a fun dilineation: "In the documentary Trekkies, Kate Mulgrew stated that Trekkers are the ones "walking with us" while the Trekkies are the ones content to simply sit and watch Star Trek."

Trekkies, Trekkers, heck, even Niners, you're all heroes! 

My friend and I both had the day off and went to see the 10:45 showing at Edwards Cinema.  After watching 15 minutes of banal previews (read, animated cartoons) the movie started......and NO SOUND.  It's funny how mad die-hard fans can get!  Phasers on stun!  While we quickly scurried over to secure better seats at the 11:15 showing I spent $400 for popcorn & coke and the insults from the ticked off Trekk---s were loud, insulting and highly amusing.  Someone called the manager a totalitarian Cardassian, another was trying to vulcan nerve pinch an usher, another wanted to know if the movie could be "rewound" (LOL!) and I was suffering the delusions of the telepathic pitcher plant and imagining most of this, with the exception of the rewinding part.

Case in point though - ALWAYS go to a weekday matinee (now "only" $7.50) because there are - tuh duh - NO CHILDREN!  It seems the Eugenics Wars of the 90's eliminated them, which was a blessed relief.

Live Long & Prosper.  Great movie.  By the way, Spock dies.

In Star Trek II, that is.

Does the Vegas Hilton still have the Star Trek Experience? I took my kid with me to see that some years ago. Had fried tribbles in Quark's. Look and taste pretty much like chicken strips. Anyway, a couple Quark's relatives came by our table and told us earth would be better off if we didn't allow our women to wear clothes.

I was in hog heaven; the kid was adding another reason to her list of why she should run away from home. So much for her being The Next Generation.