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bakosphere - > Bakosphere -> Condors need a "tagline" and want you to help
Condors need a "tagline" and want you to help

The Bakersfield Condors are looking for a "tagline" or theme to help shape operations heading into this season, team prez Matt Riley says. 

In his latest Front Office Forum video, Riley also is asking for input on promotional nights; giveaways; and specialty jerseys that can be worn in games then auctioned.

Anyone who knows marketing knows that the Condors are very good at what they do, and it's refreshing that they're reaching out to the public for fresh takes on the mission. 

Posted in these Groups: Arts & Entertainment, Business & Finance, Sports & Recreation
Topics: bakersfield condors, hockey, marketing
posted by bakosphere on Tuesday, July 14, 2009 at 10:56 AM
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posted by blandis on Jul 21, 2009 at 12:48 AM

  For a fun, enticing theme: "This year, Bird is the Word!" Commercials could have Col. Clawed whispering into well known Bakersfield residents ears at well known local sites or their places of business that the secret is "Bird is the Word" and then seg into the promo voiceover. Then the catch at the end has the people showing up for the game, skating into the camera, or some prat/prank at the end that people like Justin Fahsbender can come up with.

 

Brian Landis

Bakersfield

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