So who are the political campaigns targeting with those now-ubiquitous TV ads?

News watchers, for sure. Fran Florez is also going for the law-and-order vote, apparently, buying ads during “Law and Order” and other crime dramas, as well as court shows. (Actually, do law-and-order voters watch Law and Order? I have no idea.)

KGET (NBC): Danny Gilmore bought ads, all in news time blocks.

Fran Florez bought the same, but also went for ads on “Law and Order: SVU,” “America’s Got Talent,” “Dateline” and “Saturday Night Live.”

KBAK (CBS): Gilmore has bought news slots, including “60 Minutes,” plus prime time slots. He bought undesignated spots, so he can pay for the average ranking, but he has no control over when they air.

Florez went for news, plus “The Price is Right,” “Oprah,” “Two and a Half Men” reruns, “David Letterman,” and “Cold Case” and “The Unit” on Sunday nights.

The Yes on Proposition 8 campaign is also buying up ad time in every block from 5 a.m. through the soaps ending at 3 p.m. And they’re going for prime time on Sunday, Tuesday and Thursday. Oh, and the big gun: Sunday night football.

KBFX (Fox): Gilmore’s got some news spots, plus some unspecified primetime slots.

Florez has ads during the afternoon court shows, plus “The Big Spin,” “Inside Edition” and the late reruns of “Seinfeld.”

Yes on 8 is also going for some news shows, plus “Terminator,” “Kitchen Nightmares” and “House.” Oh, and football.

KERO (ABC): Gilmore's going for news, plus Jeopardy and Wheel of Fortune.

Florez is targeting the news, "Regis and Kelly," "The View," "Ellen," and some game shows.

Yes on 8 is also targeting "The View," "Wife Swap" and "Super Nanny," the judge shows, college football.

Cable: Gilmore has purchased spots on A&E, CNBC, CNN, Disney, Fox News, CNN Headline News and History.

Florez is going for CNBC, CNN, Fox News, CNN Headline News, MSNBC, ESPN, Food Network, Fox Sports West, HGTV, Lifetime, TBS, TNT and USA.

Also, Planned Parenthood has bought some anti-Prop 4 commercials to air during the vice presidential candidates' debate on Thursday.

— James Geluso