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    I have a friendly suggestion for retailers looking to salvage what’s left of a less-than-stellar holiday shopping season.     Turn down the sound.     Turn down the volume on that mind-numbing urban rap or alternative rock music and some of us might come back. By “us” I mean we middle-aged baby boomers and our big fat disposable incomes.      I made every effort to avoid those maddening musical interludes this year until three days before Christmas, when, with just two gifts left to buy, I made my first foray to the Valley Plaza Mall.      I got there early to avoid the crowds, but there was no avoiding the atmospherics, those visual and auditory elements of retail stores that supposedly sooth the savage shoppers and subliminally encourage them to spend, spend, spend.      The idea behind atmospherics is to manipulate shoppers without them...
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