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Earth Day is tomorrow so I've compiled a few news items here that I think are worthy of a peruse. Sign up to stop junk mail and get $1 From Greendimes: "Pankaj Shah, an “eco-preneur” who founded GreenDimes, a Palo Alto, California-based company that leads the nation in reducing the amount of postal junk mail sent to American mailboxes, is kicking his green status up a notch this week. Today Shah announced his campaign to pay 5 million people $1 each. Don’t need the dollar? GreenDimes will plant a tree for you. All he asks in exchange is that people sign up with GreenDimes to start getting rid of their junk mail. When all is said and done, Shah is just trying to do his part in the battle against global warming – and in doing so, he will prove that brands can combine consumerism with altruism, fine tuning the capitalist business model so it coincides with social and environmental good." Need a new lawn mower? The San Joaquin Valley Air Pollution...
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