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The downside of being a franchisee is the cost of royalty and license fee.  You are buying their services and brand so the cost can be high.  However, you are investing into something that has been established and proven by the company.  McDonald's, Subway's, Chevron, etc.  You often have to conform to their standards even though you may disagreements. While there are good, proven franchisors out there, there are also bad ones. 
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