Bakersfield.com

All > Events > Business
Target Marketing Seminar
Topics: marketing, business, Business Planning, advertising, Small Business Development Center, Weill Institute, the bakersfield californian
Anonymous user Thu Nov 20, 2008 11:32:43 PST
Viewed 193 times
0 responses 0 comments Start: Dec 3, 2008
End: Dec 3, 2008
Time: 12:00pm
Price: Free!
Contact: Mary Russo | mrusso@bakersfield.com | 395-7318
Location: 2100 Chester Ave, Room 107, Bakersfield, CA 93302

You don't want to limit customers that use your business, so it should make sense to market your business to everyone, right?

Well, if you are like most businesses, you are working with a limited marketing budget and need to be smart about every cent you spend to promote your business. Now, more than ever, it's time to start maximizing your marketing resources. That's exactly what you'll do by targeting your marketing.

In this seminar hosted by The Bakersfield Californian and the Small Business Development Center, you will learn:

• How to determine the best local segments for your business to target
• The needs, preferences and media habits of Bakersfield's major market segments
• How best to spend your marketing dollar to reach them

Wednesday, December 3rd | 12 noon -1 pm
Weill Institute Of Bakersfield College
Small Business Development Center
2100 Chester Ave - Room 107

Please RSVP by calling Mary Russo at 395-7318 or email mrusso@bakersfield.com

Send to a Friend

Report a Violation