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The Californian and the Small Business Development Center are hosting a seminar on target marketing from noon to 1 p.m. Wednesday, Dec. 3, at the Small Business Development Center, 2100 Chester Ave., room 107.
Read the details in the attached flier.
Then register by calling 395-7318 or writing...
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A colleguge forwarded me this article, and it has some good tips for businesses considering our challenging economic times:
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Top-Ten Marketing & Sales Strategies for a Slow Economy:
How to Attain, Retain and Maintain...
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And now, for everyone who wished they had a grinning lobster claw down the front of their pants, comes the new ad for Levi's 501s.
How Subway's meatball sandwich made the list is anyone's guess.
Depraved hilarity (in the name of advertising) here.
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Never ones to let a marketing opportunity pass them by, our very own Bakersfield Condors have invited potential vice-president Sarah Palin to be Honorary Vice President and Team Mom of Condorstown.
More puck bunnies?
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Here's a "raw report" press release from the Kern Economic Development Corp:
KERN EDC’S WEBSITE HAS A WHOLE NEW LOOK!
WWW.KEDC.COM <http://www.kedc.com/>
Kern EDC has overhauled our website and it is looking great! We’ve still got all the local information...
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We're happy to announce our second seminar on Wednesday August 6th: http://people.bakersfield.c...
We'll help you find out what's being said about your business at this FREE "brown bag lunch"-- plus, we'll teach you tricks you can use to...
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About 25 small business turned out early Tuesday morning to learn about listing your business online for free. What does that mean really?
Well, even if you don't have a website, there are many places you can list your business online for free. This is important even if you do have a site since...
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For more than a decade Rick Kieffe has paid the same Oklahoma advertising producer to come up with ads for Kieffe and Sons Ford. And all that time, Kieffe says, no one has called to complain about the ads, which are generally humorous and often politically conservative.
Until recently, that is....
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Bakersfield, brace thyself!
Some edgy ads have arrived in our market. Click on the blue box to the left for the Karpe ad.
Read the full story here — then tell us what you think.
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Here's proof that a collegial attitude pays off in business.
Students from Cal State Bakersfield's School of Business and Public Administration brought home the Collegiality Award from the California HR Games in San Jose, according to a news release from the campus.
The award lauded the team's...
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Driving home from work last night, I passed by two Jack in the Box locations (are they everywhere?) with big signs saying "under construction" but "drive-throughs open." They had colorful signs detailing what's to come, including new furniture, paint, music, decorations,...
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Call me cynical, but the amount of products boasting "Buy me! I support (insert breast cancer organization here)" is getting a little out of hand.
Don't get me wrong. I'm all for raising money to research breast cancer. My grandmother was just diagnosed with it a couple weeks ago, so...
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Bob Marx confirmed Thursday that he has resigned as president and CEO of the Bakersfield Convention & Visitors Bureau after less than six months on the job. Marx started at the convention and visitors bureau in December after previously serving as vice president of marketing for the San...
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The Food and Drug Administration is in a tizzy over a new energy drink/dietary supplement called Cocaine.
The 8.4 ounce drinks are being marketed as "the legal alternative."
Produced by the Las Vegas-based Redux Beverages, Cocaine contains no actual cocaine, just sugars, amino...
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Talk about an unlikely representative. He eats earwax!
Shrek — the lovable, smelly, bright green ogre from the swamp — and his crew are now speaking out against childhood obesity. Unveiled today, the campaign comes from the U.S. Department of Health and Human Services, the Ad...
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Our drug will not only fix your acid reflux, but it will also make you a more loving father, get you laid, get you the promotion and allow you to take that vacation of your dreams.
Well, that's what a new study is claiming pharmaceutical commercials say.
A study in the Annals of Family...
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Barber Honda will temporarily sell cars out of the former Robinsons-May store at Valley Plaza mall over the holidays — which is believed to be one of the first such arrangements in U.S. Shopping mall history. Barber Honda will occupy the vacant space from October through...
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I had a meeting with Matt Munoz of Bakotopia.com on Monday. We talked in detail about (drumroll please) local theatre.
The purpose of this blog is two-fold. First, I want to tease your artistic tastebuds with a bit of what's in the works. To put it simply...a month dedicated to...
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