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Boost to tourism
Two museums will receive grant money Friday in an effort to boost the number of out-of-county visitors, according to Dave Hook, marketing coordinator at the Kern County Board of Trade. Bakersfield Museum of Art will receive $22,500 for two efforts — a regional marketing campaign, and to promote the Via Arte Street Painting Festival. Buena Vista Museum of Natural History gets $14,000 for a regional advertising campaign. The money is part of the 2007-2008 Kern County Tourism Promotion Grants. "The intent of the grant program is to fund projects that develop, promote and or expand tourism opportunities within Kern County," Hook said in a statement. "The specific focus of the current cycle is to assist qualified organizations in attracting out-of-county visitors, increasing the economic benefits of tourism to the county." 0 comments from 0 users
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