I submitted MY comment on the McDonald's website for this 'new' website they have put up.

obviously you havent been paying attention to their commericals the last 7-8 years if that website is offensive to you.  they have been targeting the black audience now for years

ba bup ba ba baaaaaaaa.....im lovin it

ahh hell i didnt like their burgers anyway...ill pass it around..besides what did you expect ...no doubt some of Michelles work..I highly doubt that Owe would take time off the health debates to promo for McDonalds

Why all you white bread's dissin' McDonalds. Deys trying to get us Black folks to eat there but we don't like it noway.

Yep! it's racist! Just like McDonalds.

I also commented on their website. I am also commenting with my wallet. No more McDonalds for anything.

Big Macs are 2/3.50.  If I could eat two I;d be there johnny on the spot.

Groooaaaaannnnnn

learnem's got a point - the company has completely tailored their marketing in the past decade towards the "urban" crowd.

Yeah they even give a scholarship every week on the Tom Joyner in the Morning radio show to people attending Historically Black Colleges and Universities.  Basically, the slogan is suggesting that Black history shouldn't be a month but everyday of the year.  They've had that for quite some time now.

I don't really see the problem.

The fact that this was clearly a race-baiting call out is something I will overlook in my comments.

First, McDonald's food is so scary gross that I have to question the judgment of people who eat there. I occasionally stop for an order of fries out of sheer desperation if I'm driving around with little time and I always feel like I need a shower afterwards. Yuck. 

As far as promoting black culture, I am with witbee and see no problem. In fact, I think it's a good thing (assuming that's what witbee meant). Without going into a big o' long winded dissertation on this topic, I will only offer that my experiences in the South, particularly Atlanta, showed this Bako gal that black families in large numbers DO exist. My first rides on MARTA and walks around Atlanta really surprised me ... it was like nothing I had ever seen. Middle to upper middle class black families, and a whole lot of them. This was way back in the 90s. I have always wondered why we don't see such families in California.

If McDonald's can promote strong work ethics and encourage fathers to stay with their kids, I'm all for it. But I still think they peddle a disgusting product.

Oh no! Black people on the internet! Our last bastion has been breached! </sarcasm>

Vanity, perhaps McDonald's is taking a page or two from the Democratic Party's playbook, for the latter also peddles a disgusting product.

Kevin Jackson, author of the recently released book "The BIG Black Lie: How I Learned the Truth About the Democrat Party," probably would agree: http://theblacksphere.blogs...

Fist bump to K.J. ... a guy who shares my values and who gets it:

Right, Vanity. I don't see a problem catering your product to a particular segment of the population. Have you ever seen the Verizon commercials on Telemundo?

Come on, guys. All advertising - and, trust me, the Web site in question IS advertising - is geared to one group or another. Could be wealthy people, could be a particular ethnic group, could be a particular age group. I haven't eaten McDonald's food since I was a teenager (long time ago!) and I don't relate to their advertising. But that's OK. There are plenty of products and plenty of advertising geared toward me and everyone else on this blog. Let's get over ourselves.

I should point out that if McDonalds was targeting blacks with a new "fried chicken with a side of watermelon and a 40 of Colt 45 for a drink" value menu, I would see some racism there.

It's not racist. It's called targeted advertising.

Have you been to the McDonald's on Ming and McDonald Way lately---brush up on your SPANISH....

Many companies now have branches of their websites devoted to young people, or women.  It's just advertising.  I doubt that a bunch of racists are sitting around running McDonalds. 

sounds like a future lawsuit loophole waiting to happen, if indeed the target audience all become huge, fat, and unhealthy ~ if they can claim and prove they were targeted and 'forced' to supersize ... then they'll become the latest millionaires thanks to Mickey-Dee

Ling: They've got to be better than the disinterested incompetents on White and Cernan Way.

Chicken, what about the website do you find "racist"?

It looks like another way for McD's to target the Black market. You should be more upset with the f*****g commercials by McD's.

Have you ever noticed that virtually all of the commericals featuring Blacks have inner city settings?

Have you ever noticed that virtually all of the commercials featuring Blacks are single parent familes?

Have you ever noticed that virtually all of the commercial with Blacks and Whites in them, that the Blacks and Whites never interact?

Have you ever noticed that virtually of the commercials featuring Blacks use rap music and f*****g slang...almost ebonics!

I stopped spending money at McD's years ago and I'm Lovin It!

I can think of other reasons other than their commercials not to eat McDonalds.

After reading Fast Food Nation, I took a fast food moratorium (but I still eat MREs, go figure).

I take Vanityfair's approach to McDonalds... it's a place of last resort for food. And it's not because of the calories or fat or anything other than the fact that their food is so "blah".

I'm sorry but I have to agree with pp2, i would have to call it target advertising as well, i don't see how could it be racism.

all you have to do to cure yourself of fast food uploads is watch SUPERSIZE ME.........