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From Bakersfield to Beirut
I'll be representing Bakersfield and The Californian at an upcoming conference in Beirut, Lebanon, for publishers in the Middle East who want to learn more about what it takes to run a successful independent media company. This blog will be all about my trip and the conference, which should be an amazing experience!
About mlfulton


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Mary Lou Fulton
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Lebanon is ready for online community and participation
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mlfulton - > From Bakersfield to Beirut -> How media companies pay the bills in Lebanon
How media companies pay the bills in Lebanon
Lebanon is thought to have one of the most vibrant media communities in the Middle East, with dozens of newspapers, radio stations and television stations. Satellite is the primary broadcasting mechanism for TV, and there are more than 250 Arab TV channels. However, the majority of media outlets can't cover their costs with advertising. The average monthly income in Lebanon is $200, meaning most people don't have enough disposable income to buy the good and services that could be advertised. So media outlets survive with subsidies from various factions, especially political and/or religious organizations who want to advance certain causes or points of view. When you add this economic problem to the intimidation that some journalists face for criticizing the government. Lebanese media face an uphill climb in becoming financially independent. But many of the people attending this conference are determined to overcome these obstacles and I believe they will find a way to do it!
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posted by mlfulton on Friday, June 23, 2006 at 08:41 AM
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posted by pachecod on Jun 23, 2006 at 09:57 AM
Very interesting. You obviously have a decent Internet connection there. How do most Lebanese people connect to the Internet, if they do at all? Has the local media adopted digital delivery in a major way yet? The economics sound perfect for online, user-contributed content -- but only if there's a sizable internet user population.

I have the same questions about mobile usage. As I understand it, the mobile phone is how most of the rest of the world consumes and interacts around digital content
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