|
Statement by CARB board member Lies and cover ups tarnish California Air Resources Board Strange encounter ends in arrest PG&E smartmeters WILL be tested Suspcious guy at my door last night Adoption day "magical" Closing courts wrong approach Wars never end for veterans Pet adoption day in Tehachapi Nov. 21 Indian casino OK with me August 07 September 07 October 07 November 07 December 07 January 08 February 08 March 08 April 08 May 08 June 08 July 08 August 08 September 08 October 08 November 08 December 08 January 09 February 09 March 09 April 09 May 09 June 09 July 09 August 09 September 09 October 09 November 09
RSS 2.0![]() ![]() ![]() ![]() Share! |
|
|
Tourism brings big dollars — if we let it
I don’t think anyone will accuse me of being soft on the city. So when I read about local hoteliers frustrated by Bakersfield’s take over of the Convention & Visitor’s Bureau, I was all set to howl about the city’s arrogance, its bullying tactics or, at the very least, its absolute incompetence! Sigh. No such luck. After researching the situation, I have to commend the city for taking on the bureau, which I believe could result in substantial growth of a previously overlooked and undernourished revenue source. This same source is downright anemic in the county. I’m talking about “transient occupancy taxes” (hotel taxes) and other taxes we collect when visitors buy things like gas and food. These are good taxes because the people paying them don’t hang around and expect services in exchange for their money. They leave and we keep the loot. The bureau’s job is to entice visits of large groups of tourists, such as we recently had with the March Meet and California Interscholastic Federation wrestling championships. People at the bureau, and similarly the Kern County Board of Trade, spend years shaking hands at conferences and scouring trade publications to connect with these groups and pump up Bakersfield, or Kern, as the best place to hold their next event. Unlike the Board of Trade, a county department, the bureau was a private, non-profit group. It survived on membership dues mostly from hotels and restaurants and a share of the city’s transient occupancy taxes, about 11 percent. The bureau’s total annual budget is about $875,000. Leadership turnover and other issues resulted in Bakersfield taking the bureau’s reins (with the blessings of its board of directors) last summer. There was a lag in the marketing effort as the city wrote new job descriptions to suit the bureau mission and adhere to Civil Service rules, establish accountability standards (reports were haphazard at best before, I’m told), set up computer systems and re-hire staff. Hoteliers worry that lag will mean fewer “heads in beds” in the next 12 to18 months. That may be a fair criticism. What’s not fair are the hits new bureau Manager Don Cohen has taken for not having been incubated in the hospitality industry. Come on. This is a guy with a Masters in Business Administration and a law degree. He thrived in management in both the oil and real estate industries, neither of which are lightweight worlds. He started in February, that’s last month, folks. Already, he’s hired a marketing/events person, one of two sales people and made a solid presentation to get the CIF football championships away from Carson (we were one of only seven cities to get our pitch in, by the way). Doesn’t sound like a slacker to me. Now, here’s what we really need to focus on. In the City of Bakersfield, the transient occupancy tax is 12 percent. In the County of Kern, it’s 6 percent. Six percent!!! Even Taft has a 10 percent hotel tax. Last year, the city took in $7.6 million in hotel taxes while unincorporated Kern only took in $1.5 million. So, if Kern matched Bakersfield’s tax, we could double our haul. But this is a tax that needs voter approval and the last time Kern voters had a whack at it in 2004, they defeated it by 60 percent. This is a tax on visitors, not us! There was speculation at the time that voters thought it was a tax on homeless people. But I’m not that cynical. I think you all just saw the word “tax” and went into auto “NO” mode. OK, that’s still cynical. Despite its history, I hear the county is gearing up for another run at the hotel tax. Pay attention this time, Kern County. A higher transient occupancy tax equals payback for other people tearing up our roads, leaving trash in our parks and having our Search and Rescue teams haul their LA butts out of the river. All the marketing in the world won’t help us if we don’t help ourselves. Lois Henry’s column appears Wednesdays and Sundays. E-mail her at lhenry@bakersfield.com or call her at 395-7373. 11 comments from 7 users
1
posted by
johnburnssucks
on Mar 25, 2008 at 05:48 PM
posted by
maybelline
on Mar 25, 2008 at 08:57 PM
Tearing up our roads? Leaving trash in our parks? Hauling their butts out of the river? Lois, what you describe sounds more like illegal immigrants than tourists. You seem ever so happy to tax. Why not entice those prospective tourists with the fact that our prices are lower in these times when people might be trying to find a deal? Let's use marketing and commercialism rather than binding us with more and more government in our lives. Oh, by the way, your point about hauling their butts out of the river is a good argument to leave the routing of the river as is. Good day. posted by
adampayne
on Mar 25, 2008 at 09:00 PM
You know, San Antonio has a huge tourist business centered around the Alamo, and the San Antonio River, which runs through the center of town. Financial Services, Health Care, Defense and Tourism are the economic drivers of San Antonio. The town is every bit as hot as Bakersfield in the summer, but has built its growing economy on creating a unique environment around the river, known as River Walk. Good luck on getting the tax increases for the current visitors for their stops at the place that believes only single family homes spread as far as the eye can see have any value. If we had a Kern River flowing year around with a real city plan there could be hope for Bakersfield. posted by
maybelline
on Mar 25, 2008 at 09:07 PM
Adam, dear boy, the City is, in fact, in the process of upgrading such an area at Central Park. You need to be an advocate of the Mill Creek Project. Surrounding businesses and neighborhoods should flourish. The Kern River rarely would make its way as far west as you might like. The Mill Creek Project will allow city slickers to enjoy water on its way to the farmers that bought it. Seems like we're on the right path here. Now let's stop these ridiculous rantings calling for more taxes. posted by
VincentHanna
on Mar 26, 2008 at 07:22 AM
There is no such thing as a "Good Tax." Let's tax our way to prosperity - yeah that works right? Besides, I 've contracted a serious case of the tax rash.posted by
adampayne
on Mar 26, 2008 at 07:59 AM
The Mill Creek Project is an important piece of the urban gentrification process, and certainly could help in transitioning this downtrodden area back into general use. However, it is a small piece of the larger puzzle in making Bakersfield more than a collection of housing sprawl stuck amid the oil derricks. A user tax on hotel guests coming to town costs the locals nothing and generates needed local dollars. Here we are years later after getting a windfall in needed road improvement money from the federal government, with a tiny string attached of becoming a "self help" county, which only required chipping in a quarter cent with a local sales tax to generate all the necessary funding. No way, the locals say. That is a tax, and taxes will not be tolerated. Here we are years later after witnessing the inhumane destruction of thousands of discarded pets due to an underfunded Animal Control department and lax local laws concerning spay/neuter requirements. A small assessment coupled with licensing fees on breeding could dramatically reduce the indiscriminate waste of thrown away pets and overpopulation in this area. No way, the locals say. That is a tax, and taxes will not be tolerated. I could list schools, or the escalating costs of continued high landfill usage which will only continue to climb without a major recycling push and many other serious quality of life projects many of the community find would greatly benefit our existence here, but this is an area that is "penny wise and pound foolish" and not much seems to change other than the increasing pollution levels and lowered property values. You get what you pay for. posted by
noholdsbarred
on Mar 26, 2008 at 10:18 AM
Maybelline and VincentHanna: I did not call for an increased transient occupancy tax in Bakersfield, that is at a respectable 12 percent, which is still below average for California, hence we're still affordable. But in the unincorporated areas of Kern, the same tax is only 6 percent, which is UNHEARD OF and is a terrible disservice to the residents of THIS COUNTY. I'm always amazed by the NO TAX mantra. Don't you like clean, dependable water, police service, roads you can actually drive on, fire protection? All of these things cost money and if we're going to live in large populations together, we have to pool our resources to make sure we have these basic quality of life services. There are good taxes and taxes do a lot of good. Yes, we have to watch government to make sure they're not making poor choices with our money. But screaming NO TAXES is just not facing reality. posted by
maybelline
on Mar 26, 2008 at 10:30 PM
Lois, my dear, I must scream,"NO TAXES". The mismanagement of tax dollars is cancer like and, I fear, terminal. You good hearted souls seem to have the best intentions. Of course we all want clean water, etc., etc. I'm just sick of continually being the giver. I feel overrun with takers. I'm no help to the situation either as I cannot offer a solution. However, more taxes are the wrong direction and pushing me more and more into a socialistic society. I do enjoy your writing. You are my current favorite. posted by
maybelline
on Mar 26, 2008 at 10:35 PM
And furthermore, welcome to Manager Don Cohen. The interim manager that preceeded you left a fantastic foundation for you to build on. I look forward to reading about your many successes. posted by
TomW
on Mar 26, 2008 at 10:47 PM
Well, the money has to come from somewhere so if people don't want the hotel tax, it'll be property tax or maybe we'll just have to get paid for allowing more sewage waste dumping. posted by
johnbravo6
on Mar 28, 2008 at 03:09 PM
How about getting rid of the ridiculous Army downtown every Fri/Sat night on Eye st. Solve both problems of not enough green and welcoming tourists, eh? The city has come this far with whatever taxes they've had, and all Gov. operations continually get worse while more and more people (money) comes in. Why is the goal always to increase government when they aren't doing very well? Not to mention, unincorporated Kern likely does more hunting (permits) and often more driving. They pay one way or another, as if they're supposed to. If the City or County wants more money, they can make it the same way everyone else has to - OPEN A BUSINESS OR OFFER A SERVICE. Then charge for it. But they alwasy fail because, it's Government. If an expenditure were required, maybe they would do a better job of maintaining their investment. With taxes, it's just spending someone else's money. A credit card with no limit.
1
Advertisement |