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talkofthetown - > Talk of the Town -> Psst, hey little girl, want to buy some sleep?
Psst, hey little girl, want to buy some sleep?
Apparently, people fall for this stuff.

 A place called Yelo in Manhattan rents private chambers so people can take a 20- to 40 minute nap. Clients may pay $12 to $65 or more (the higher price experience comes with hand and foot massages to lull the body to sleep) for this power nap.

A New York Times story by Natasha Singer suggests these sleep centers will open "in every crazy low-quality-of-life city where people lack space," according to Yelo owner, Nicolas Ronco.

I'm not sure if that describes Bakersfield, but I happen to be an expert at naps so I will save you all the trouble.

Close your eyes, relax, gradually breath more shallow and let yourself go. You can do this power nap in as little as five minutes, but more typically 10 to 20 minutes.

You go through all four stages of sleep and wake up highly refreshed.

It ain't more complicated than that. I learned I can do this by listening to a record album (about 20 minutes). I heard the first, second and part of the third song; slept through the rest of the third, fourth and fifth song, and woke up as the 6th song was ending.

And no one played with my hands and feet as I did that.

You're welcome.

Posted by Steve E. Swenson


P.S. Here's some more stuff from the New York Times story.
 

Yelo consists of seven private chambers that can be rented for 20- to 40-minute naps. Each hexagonal pod has a beige leather recliner, dimmed lighting, a soporific soundtrack and a blanket of Nepalese cashmere. Clients may also book reflexology treatments, designed to lull the body to sleep, for their hands or feet starting at $65.

 Sleep is the new bottled water. Although it can be had free, it is increasingly being marketed as an upscale amenity.

 “It’s a corporate wellness center,” said Nicolas Ronco, the entrepreneur who opened Yelo in early January. “For people who are overstressed and overworked, for lawyers or brokers who abuse themselves, a power nap is a way to recharge naturally without caffeine.”

Inside the pods, clients can electronically adjust the angle of the leather recliners; Mr. Ronco recommended raising the leg rest above the head to slow one’s heart rate. When time runs out, ceiling lights gradually brighten, an awakening prompt meant to mimic dawn.

One health professional said, “I can’t believe people think there is magic in the pods or the cashmere blanket. But maybe they think they are going to get better sleep if they spend a lot of money.”

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posted by talkofthetown on Thursday, February 1, 2007 at 11:09 AM
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7 comments from 5 users

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posted by TomW on Feb 1, 2007 at 11:14 AM
For people who work at jobs where you can't get away and can't just sleep in their chair (Steve)  I can see the market for it.  I was working in San Francisco and had a job where I was exhausted all the time, but didn't have a place for a nap.  I even fell asleep at the dentist's office while he was giving me a filling.  If I could have slipped out some days for a 30 minute nap, I could see paying for it.
posted by Termite on Feb 1, 2007 at 11:37 AM
I had a job once where I used to sleep under my desk in my cubicle (just like George in Seinfeld!). I was at the back of the room so no one was behind me and everyone thought I was just out having lunch or on a break. I have never been able to fall asleep quickly, but even dozing with my eyes closed feels really good.

Recently, I moved closer to where I work. One of the main reasons I did this, no lie, was so I could go home at lunch, have a tuna fish sandwich, and nap for 45 minutes. I don't always do this, but it's nice to know it's there.

I agree with TomW. There are instances where I would pay for it too. Business travel is especially exhausting, and you're not always close to your hotel. But I think that even $12 is really high. How about $5?
posted by steveeswenson on Feb 1, 2007 at 11:39 AM
Great opportunity here, TomW, for a segue, into one of the most discriminatory things in the workplace. Women get couches in their potty places, and men get nothing.

We need to form a coalition to demand nap couches for men.

In the meantime, I really can sleep in a chair.
posted by ProgressivePete2 on Feb 1, 2007 at 11:55 AM
Power naps are one of the finer things in life. Especially for those of us that sit in front of a computer all day. I can usually doze off pretty quickly, but there's another great way to take a power nap for those of you (us) that can fall asleep fast. What you do is down a cup of coffee (ideally not too hot so you can chug it fast) and immediately lay down or sit back for a nap. The caffeine takes about 15-20 minutes to kick in, and when it does you wake up totally refreshed and ready for action. I don't always drink the coffee, but if you sleep for longer than 20 minutes, you're bound to be a bit groggy for a while afterwards. 15 minutes is the ideal time. It doesn't allow you to fall into deep sleep, but let's your brain recharge. I hear Einstein used to hold a spoon in his hand so it would drop if he started falling into deep sleep and the dropping spoon would wake him up.

$12 maybe. $65 is out of the question.

I think I'll go take a free power nap after I eat. Happy napping everyone!


posted by TomW on Feb 1, 2007 at 12:27 PM
Steve, I don't think I'll find myself looking forward to a day when I walk into the rest room and see a couple guys hanging out on a couch.
posted by trl1717 on Feb 1, 2007 at 04:21 PM
Hi Steve- re: the couches in lounges...  they're for breastfeeding.  Women are always there feeding babies mid-shopping trip when the infants start to lose it.  I've never seen someone think they're for a nap.  So, no milk production equals no couch. Sorry!
posted by steveeswenson on Feb 1, 2007 at 05:32 PM
I'm not saying couches haven't been used for breastfeeding, but I am saying they are for women who need the lay down. It is the gender of special needs.

And TomW, it's one guy at a time. There's no such think as a buddy nap.
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