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        <title>Cheaper — but smaller — Coke and Pepsi - Cheapskate - Cheapskate&apos;s Blog - Bakersfield.com</title>
        <link>http://people.bakersfield.com/home/Blog/Cheapskate/26130</link>
        <description>Trying to convince us we&#039;re getting a break, Coke and Pepsi plan to roll out cheaper bottled sodas this summer, according to a USA Today story out today. 
They&#039;re looking at charging 99 cents for 12- and 16-ounce bottles, rather than selling as many 20-ounce bottles. 
So you get less but you pay less. 
Brian Wynne, vice president of&amp;nbsp; business development for Coca-Cola Enterprises, told USA Today that the idea is to offer Coke products &amp;quot;at a great price in a difficult time.&amp;quot;
Will people buy it? 
&amp;mdash; Christine Peterson</description>
        <itunes:summary>Trying to convince us we&#039;re getting a break, Coke and Pepsi plan to roll out cheaper bottled sodas this summer, according to a USA Today story out today. 
They&#039;re looking at charging 99 cents for 12- and 16-ounce bottles, rather than selling as many 20-ounce bottles. 
So you get less but you pay less. 
Brian Wynne, vice president of&amp;nbsp; business development for Coca-Cola Enterprises, told USA Today that the idea is to offer Coke products &amp;quot;at a great price in a difficult time.&amp;quot;
Will people buy it? 
&amp;mdash; Christine Peterson</itunes:summary>
        <language>en-us</language>

                
                    <item>
                <title>May 6,  2008 at 12:05 PM : That seems to be the...</title>
                <description>&lt;p&gt;That seems to be the big lie these days. Jack up the price and try and tell you that you&#039;re getting a good deal on an improved product. Coke and Pepsi are not the only soft drinks in town. I&#039;ll shop carefully. I hope everybody else does as well. These price-gougers don&#039;t need encouragement.&lt;/p&gt;</description>
                <link>http://people.bakersfield.com/home/Blog/Cheapskate/26130/#c_234478</link>
                <guid>http://people.bakersfield.com/home/Blog/Cheapskate/26130/#c_234478</guid>
                <itunes:summary>&lt;p&gt;That seems to be the big lie these days. Jack up the price and try and tell you that you&#039;re getting a good deal on an improved product. Coke and Pepsi are not the only soft drinks in town. I&#039;ll shop carefully. I hope everybody else does as well. These price-gougers don&#039;t need encouragement.&lt;/p&gt;</itunes:summary>     
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                <title>May 7,  2008 at 10:05 AM : The best thing that...</title>
                <description>&lt;p&gt;The best thing that ever happened to us was when they put in unit pricing on shelf tags and I look for that.&amp;nbsp; It&#039;s not on every item at every store, but it should be.&amp;nbsp; A small pocket calculator will do the same thing so find out what you&#039;re paying per unti folks.&amp;nbsp; Then you&#039;ll know what you&#039;re really paying for.&lt;/p&gt;</description>
                <link>http://people.bakersfield.com/home/Blog/Cheapskate/26130/#c_234865</link>
                <guid>http://people.bakersfield.com/home/Blog/Cheapskate/26130/#c_234865</guid>
                <itunes:summary>&lt;p&gt;The best thing that ever happened to us was when they put in unit pricing on shelf tags and I look for that.&amp;nbsp; It&#039;s not on every item at every store, but it should be.&amp;nbsp; A small pocket calculator will do the same thing so find out what you&#039;re paying per unti folks.&amp;nbsp; Then you&#039;ll know what you&#039;re really paying for.&lt;/p&gt;</itunes:summary>     
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                    <item>
                <title>May 7,  2008 at 10:05 AM : The smaller sizes are...</title>
                <description>&lt;p&gt;The smaller sizes are undoubtedly healthier.&amp;nbsp;&lt;/p&gt;</description>
                <link>http://people.bakersfield.com/home/Blog/Cheapskate/26130/#c_234866</link>
                <guid>http://people.bakersfield.com/home/Blog/Cheapskate/26130/#c_234866</guid>
                <itunes:summary>&lt;p&gt;The smaller sizes are undoubtedly healthier.&amp;nbsp;&lt;/p&gt;</itunes:summary>     
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                    <item>
                <title>May 7,  2008 at 10:05 AM : Undoubtedly....lol.</title>
                <description>&lt;p&gt;Undoubtedly....lol.&lt;/p&gt;</description>
                <link>http://people.bakersfield.com/home/Blog/Cheapskate/26130/#c_234867</link>
                <guid>http://people.bakersfield.com/home/Blog/Cheapskate/26130/#c_234867</guid>
                <itunes:summary>&lt;p&gt;Undoubtedly....lol.&lt;/p&gt;</itunes:summary>     
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