http://people.bakersfield.com/home/Blog/TraceyS/35287 There’s a review/interview on Truxtun Avenue where I give my opinion on the passions and toughness of working on a start-up company.  The article centers around Guy Kawasaki’s latest book “Reality Check,” which hits stores Oct. 30.  Check out the great article and leave a comment on Truxtun Avenue.  I would love to hear what you have to say!  Here is an excerpt from the article:   If ever there was a writer with a book that both creates and finds a new pool of irreverent-minded, work-passion-obsessed entrepreneurs, that’s Guy Kawasaki. Notice, the key word wasn’t "help," but “find.” That’s because his latest book, “Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition” may just be the perfect tool for those who are smart, hard-working, and benevolent-minded enough to not just have a successful business start-up, but perhaps network with a man who has a golden touch.   It’s a bumpy ride, though. So after you get a copy, you might want to Velcro yourself to that office chair.  >>Read the entire article >>   Kawasaki helped direct from the front lines on two different occasions on the Apple/IBM advertising wars. He is director/advisor for a slew of golden companies.  Guy Kawasaki is the man behind www.alltop.com.   I’m eager with anticipation for Guy Kawasaki's latest book to be released.  I personally feel as though I know Guy from reading his column in Entrepreneur Magazine for many years.  He is bright, sincere and to the point.  I look forward to more of Kawasaki’s great advice.                 There’s a review/interview on Truxtun Avenue where I give my opinion on the passions and toughness of working on a start-up company.  The article centers around Guy Kawasaki’s latest book “Reality Check,” which hits stores Oct. 30.  Check out the great article and leave a comment on Truxtun Avenue.  I would love to hear what you have to say!  Here is an excerpt from the article:   If ever there was a writer with a book that both creates and finds a new pool of irreverent-minded, work-passion-obsessed entrepreneurs, that’s Guy Kawasaki. Notice, the key word wasn’t "help," but “find.” That’s because his latest book, “Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition” may just be the perfect tool for those who are smart, hard-working, and benevolent-minded enough to not just have a successful business start-up, but perhaps network with a man who has a golden touch.   It’s a bumpy ride, though. So after you get a copy, you might want to Velcro yourself to that office chair.  >>Read the entire article >>   Kawasaki helped direct from the front lines on two different occasions on the Apple/IBM advertising wars. He is director/advisor for a slew of golden companies.  Guy Kawasaki is the man behind www.alltop.com.   I’m eager with anticipation for Guy Kawasaki's latest book to be released.  I personally feel as though I know Guy from reading his column in Entrepreneur Magazine for many years.  He is bright, sincere and to the point.  I look forward to more of Kawasaki’s great advice.                 en-us Mon, 13 Oct 2008 15:44:01 PDT